Amanda Cheung Sun

I’m a Senior Art Director focused on experiential and brand design, bringing ideas to life across large-scale events, campaigns, and design systems.

Over the past 12+ years at Salesforce, I’ve had the opportunity to shape creative across Trailhead, Dreamforce, and TrailblazerDX. My work has spanned everything from environmental design and signage systems to character storytelling, swag, and brand assets used across teams and experiences.

I tend to work in the space between concept and execution. I care about the big idea, but also how it actually shows up in the real world. Much of my work focuses on turning brands into something people can walk through, interact with, and remember.

One of the areas I’ve spent a lot of time in is building and evolving the Salesforce character system, including Astro and Einstein. What started as a product-focused mascot grew into something much bigger across events, campaigns, and community moments. I’ve helped expand that system while keeping it consistent, flexible, and true to the brand.

Alongside my in-house work, I’ve also taken on freelance and consulting projects across identity design, signage, presentations, packaging, and marketing materials. That range has helped me stay adaptable while bringing the same level of thought and care to every project.

I enjoy fast-paced, collaborative environments and partnering with cross-functional teams to bring ideas to life. I’m especially drawn to work that blends experiential and brand, where storytelling, systems, and execution all come together.